How to Pump Summer into Your Brand's Marketing
It’s the best time of year. Don’t agree? Fine, maybe you like the stress of the holiday season or the unpredictable weather of spring and fall. But there’s no denying there’s something about summer. Kids get freed from school and adults live vicariously through them. Everybody adopts that free-flowing summer mentality, taking vacations and enjoying sunny afternoons that stretch well into evening.
Your brand can benefit from doing the same. Lighten up in the summer to resonate with your audience. Here are a few key ways you can extend that summer vibe to your marketing efforts.
Keep it casual.
Watch your tone, missy. Really, though. This isn’t a season to be bossy or a know-it-all. Summer’s all about relaxed, playful fun — and your tone should match. If you’ve been toying with the idea of adding more humor, lightness, or general aliveness to your brand voice, summer’s the perfect time to execute.
Embrace evocative imagery.
Even if you don’t have a big vacay planned for the summer months, this is a time of year when people have travel on the mind. Particularly travel to white beaches surrounded by cerulean waves. Choose vibrant, colorful imagery this summer and you’ll be in lockstep with your customer base and their summer wants.
Play with color.
Carry that feel through all your marketing. Pick your brightest brand colors and lean heavily into them this season. And get on board with white. It’s a powerful tool in lightening and brightening your marketing materials that plays well no matter your brand’s style guidelines.
What’s your team up to this summer? People like to connect with brands that are genuine. And this is the time of year where your staff of real, genuine humans is most likely to be doing things you’d want to show off, like picnicking at the park near your office, running in that half marathon for charity, or hiking local trails. Get those cameras ready. You can probably snap enough pictures of the fun things everyone’s doing in these sunny months to carry you through sweater season.
Automate so you can relax.
You might be itching for a summer vacation — but your branding needs to stay consistent year-round. That doesn’t mean your marketing team should be chained to their desks, though. Get on board with automation. Pre-scheduling posts, for example, can ensure your brand’s voice stays live even if everyone is OOO.
Summer’s here. Embrace it!