Marketing — Published Articles

Why Content Matters

No matter how you structure your marketing plan, there’s one piece you definitely need to include: content. Here’s a look at why it matters so much.

Marketing, Tips & TricksKacie GoffMay 8, 2020content, content marketing, marketing, marketing content, content writingComment

Crisis Marketing: Things Your Brand Should Consider

While it’s critical to keep your company’s pipeline alive, you also need to carefully position your marketing efforts in light of global events. Here 3 crisis marketing tips to help.

MarketingKacie GoffMarch 26, 2020crisis marketing, marketing tips, marketing, covid-19, coronavirusComment

Content & Copy: What's the Difference?

Copy and content aren’t the same thing. Learn the difference — and why you need both — in this quick and easy guide.

MarketingKacie GoffOctober 21, 2019copy, content, content writing, content writer, content marketing, marketingComment

How to Pump Summer into Your Brand's Marketing

Summer can serve your brand. Lighten up in the summer to resonate with your audience. Here are a few key ways you can extend that summer vibe to your marketing efforts.

Business, Marketing, Tips & TricksKacie GoffJune 27, 2019summer, summer marketing, marketing tipsComment