Published Articles | Jot Content

Crisis Marketing: Things Your Brand Should Consider

While it’s critical to keep your company’s pipeline alive, you also need to carefully position your marketing efforts in light of global events. Here 3 crisis marketing tips to help.

MarketingKacie GoffMarch 26, 2020crisis marketing, marketing tips, marketing, covid-19, coronavirusComment

How to Know It's Time to Outsource

Extra hands can be the difference-maker you need. But when’s the right time to outsource? Let’s take a look.

Business, Tips & TricksKacie GoffDecember 20, 2019outsource, contractor, freelancer, outsourcing, efficiencyComment

Content & Copy: What's the Difference?

Copy and content aren’t the same thing. Learn the difference — and why you need both — in this quick and easy guide.

MarketingKacie GoffOctober 21, 2019copy, content, content writing, content writer, content marketing, marketingComment

The Case for Case Studies

Think your company doesn’t need to be producing case studies? Here are a few reasons you might want to think again.

Kacie GoffSeptember 19, 2019Comment

5 Ways to Optimize Your Life as a Freelancer

Are you a freelancer wanting to savor your freedom but still get stuff done? Here are a few tips I’d recommend to help you optimize your freelance lifestyle.

How to Pump Summer into Your Brand's Marketing

Summer can serve your brand. Lighten up in the summer to resonate with your audience. Here are a few key ways you can extend that summer vibe to your marketing efforts.

Business, Marketing, Tips & TricksKacie GoffJune 27, 2019summer, summer marketing, marketing tipsComment